The launch of Firstview follows the revamp of Media's website (media.com.hk) and its weekly bulletin, delivered straight to readers' inbox. It is designed to give subscribers instant access to timely advertising and marketing news from across the region.
Tim Waldron, managing director of Haymarket, said: "Wherever you are in the world, Media's Firstview will give you access to the latest issue of the magazine and allow you to search for news by company name, client or agency.
"This means subscribers will no longer have to wait to receive Media in the post because it will be available on their desktop before it leaves the printers."
Media FirstView delivers news to web at presstime
Media has launched Firstview, which allows subscribers to read the entire publication online, in a magazine format, as the title goes to press.