The company has three units: representation for media owners in the
region, creating multimedia marketing content with partners such as
Siren Films and international record labels; and consultancy.
Branded debuts with a handful of clients including Metro International, which will soon be launching a free newspaper on the MTR, two international music labels and an artist management company in the UK, according to Donat, who spent six years at Star and Channel V.
Denmark, who was previously sales and marketing director of the Hong
Kong i-Mail prior to its repositioning as a business title, said Branded
had a staff of seven people, along with a number of freelancers working
on projects.
