Media debate: Automate buying to focus on strategy
To protect their data, some brands prefer to manage automated buying for themselves, with some even setting up their own trading desks. But is this the best way forward?
by Staff Reporters
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
THE INFORMATION
Why Subscribe?
✓ Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles.
✓ No monthly limits!
✓ Premium member-only articles & analysis
✓ Campaign’s annual APAC Agency Report Cards
✓ Premium discount for Campaign event tickets
Join below or call +852 2122 5222 or email subscriptions@haymarket.asia