Bala joins from search specialist firm Demand, and will report to Vishnu Mohan, the Asia Pacific CEO of MPG, Media Contacts' sister media agency. He has previously had spells at Starcom IP and Euro RSCG, where he ran the Dell business for South Asia.
Based in Singapore, he will run he run Media Contacts' Southeast Asia operations, as well as oversee research and business development across the region.
Mohan said: "Rajeev brings with him deep domain expertise in paid and organic search, browser-based analytics and new media technologies – in addition to an infectious passion about measurable marketing; his hire reaffirms our commitment to this region."
