The joint venture agency will operate under the Media Contacts name. The agency starts with a team of four and will have a staff strength of around 10 by the end of the year. Donald Lim, the current CEO of Yehey, will oversee the joint venture. The Media Contacts team will be operationally led by Ed Mapa Jr (pictured), who will assume the role of managing director.
Vishnu Mohan, CEO of MPG, Asia Pacific said: “The joint venture provides a strong entry platform for Media Contacts into the Philippines market. It enables Media Contacts to complement the strengths of a strong local partner who brings local knowledge, cultural understanding and relationships to the venture with its own global network and domain expertise.”
A key foundation client for Media Contacts will be the Philippines Department of Tourism.
