Media: Comment - Whether it's wi-fi or 3G, consumers are definitely in control

Everyone in advertising land will have lost some sleep about how much the communications landscape will change in the next few years. Will you lose competitive edge to someone who has identified or created a new communication opportunity? Or be shown up as really, really dumb because you didn't know the difference between wi-fi and ultra-wideband? Fear not, you are not alone. Be reassured that, as usual, it is supplier hype about 'killer apps' which is creating confusion and fuelling over-expectation.