Media: Comment - Wake up and smell the congee as boom hikes costs in China

It's fast approaching that time of year again when managing directors and CEOs across the region start their annual budgeting and planning for next year. For those in China, it throws up special challenges. The continued economic growth, the rise and rise of reported advertising spending and 2005 marking the start to the build-up to Beijing 2008 will all have raised network expectations for substantial increases in returns.