MEDIA: Comment - Surveys prove that statistics lie in the eye of the beholder

"Concentrate," CSI's Gil Grissom says, "on what cannot lie: the evidence." In the Peoplemeter vs Pax debate, media practitioners have to deal with two very different currencies, and sometimes the truth of the evidence gets lost in the exchange.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now