Media: Comment - Old business model in collapse as newer media force change

Newspaper circulations are declining. The business model of 200 years is near collapse. The newspaper industry has coasted along on the demographic growth of population. The business model was simple: register circulation growth and hit advertising rates. That comfortable predictability has ruptured. The daily newspaper is no longer the primary source of news for Gen X and Y consumers; nor do they carry on the newspaper-buying habit of their parents. Stagnant and declining circulation is an entirely new experience for the industry. There is little evidence that newspapers have come to terms with this demographic disconnect; they remain in denial.