Media choice: Reader's Digest - Noelle Chiu, Executive media director, FCB Hong Kong

A magazine that has over 80 years of publishing history, a magazine that is carried in more than 15 languages worldwide, a magazine that has grown with me: that magazine is Reader's Digest.

I have been reading Reader's Digest for quite a while. If you want to find an escape from the heavy business world, Reader's Digest can definitely serve that purpose.

It is rich in content and the articles are light hearted with a wide diversity of topics, including life, health, travel and careers, etc.

The articles that are contributed by readers are the fun part of the publication. You can feel and touch the emotions of the authors.

Advertisers tend to find the magazine too small to carry advertising.

Being a reader of Reader's Digest, I find the size is great to read for travelling, while you are stuck in the middle of the road, while you are packed in an MTR train or even before bed, and it is excellent for fitting into my handbag too.

I still have a lot of questions at the back of my mind, and have my doubts about the lucky draw that has been operating for such a long time.

Is it real? Should I reply to the mail? Sometimes you wonder if it is too good to be true.

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