Despite newsstands flooded with Next Magazine look-alikes, New Weekly has successfully made itself one of a kind.
Published biweekly in China for the past eight years, New Weekly provides a quality read with both hard and soft subjects, covering not only new trends and lifestyle issues, but also reports on the latest happenings in China.
Each issue of New Weekly carries an interesting and insightful headline topic, examining it with freshly-written, in-depth analysis and illustrated with personal interviews and quality pictures.
For example, New Weekly recently reported on the new wave of online games sweeping China. It reflected on the changes in 12 Chinese cities as seen through the eyes of a group of renowned photographers. It revealed the startling new Chinese attitudes to sex and accepted behaviour.
Other breaking stories New Weekly has carried include the localisation of foreign brands; 100 hot new ideas, from a fragrance for both a dog and its master to the world's biggest 'blogger' community; how movie star Chow Sing Chi has contributed in the development of modern Chinese language; and a fascinating look at women's boxing in Turkey.
In fact, anything that's new, interesting and worth knowing.