The refreshed layout, which uses more photos and unified text flow, creates a more updated feel.
I believe this has helped Ming Pao secure its hold on existing readers while enhancing its ability to capture new ones.
The daily is also riding on its culturally-intellectual heritage, providing readers with more feature stories, in-depth analysis on education, the economics of daily life and China issues on both sides of the straits.
In undertaking the revamp, Ming Pao has built on its core strength in covering education to other issues that are critical to people today.
This editorial policy is clearly working as Ming Pao's latest readership research data proves.
But having said that, the facelift would not have been successful if Ming Pao had not retained its unique positioning in Hong Kong.
As we all know, Ming Pao is not a newspaper with screaming headlines.
In a society with simply too much "yellow journalism", it's nice that there is a trustworthy news source that can provide readers with an accurate picture of news developments.
With its enriched content and the unique heart-soothing, it will not be a surprise to see the paper climb higher up the ladder in the coming years.