MEDIA CAREERS: Singapore job market brightens as dot-com boom fuels growth

<p>Singapore's advertising industry has become more bullish about its </p><p>near-term business prospects. </p><p><BR><BR> </p><p>According to Morgan & Banks' Job Index survey, 86 per cent of firms in </p><p>the advertising sector stated that they would be hiring more staff in </p><p>the first quarter of this year. </p><p><BR><BR> </p><p>This is up from 66 per cent for the previous three-month period. </p><p><BR><BR> </p><p>Kevin McCormick, Morgan & Banks regional HR manager, said the dot-com </p><p>boom was fuelling the growth in job opportunities, which is in addition </p><p>to the general recovery of the Asia-Pacific economy. </p><p><BR><BR> </p><p>"There's a war for talent right now as dot-com companies continue to try </p><p>to build their brands and as agencies replace talent lost to the </p><p>Internet side or seek talent for their own in-house interactive unit," </p><p>he told MEDIA. </p><p><BR><BR> </p><p>However, the level of optimism in employment growth is higher in </p><p>Singapore than in Hong Kong. </p><p><BR><BR> </p><p>In Hong Kong, 47 per cent of companies in the advertising sector stated </p><p>that they would be seeking to employ more people in the first three </p><p>months of 2000. </p><p><BR><BR> </p><p>Mr McCormick said: "There appears to be more faith in the Singapore </p><p>government's management of its economy and this is reflected in </p><p>confidence in all sectors of the economy. </p><p><BR><BR> </p><p>"Whenever the government intervenes in the market to bolster the </p><p>economy, a rebound normally follows within months. In other places, a </p><p>rebound would take longer." </p><p><BR><BR> </p>