MEDIA CAREERS: Singapore job market brightens as dot-com boom fuels growth

Singapore's advertising industry has become more bullish about its near-term business prospects. According to Morgan & Banks' Job Index survey, 86 per cent of firms in the advertising sector stated that they would be hiring more staff in the first quarter of this year. This is up from 66 per cent for the previous three-month period. Kevin McCormick, Morgan & Banks regional HR manager, said the dot-com boom was fuelling the growth in job opportunities, which is in addition to the general recovery of the Asia-Pacific economy. "There's a war for talent right now as dot-com companies continue to try to build their brands and as agencies replace talent lost to the Internet side or seek talent for their own in-house interactive unit," he told MEDIA. However, the level of optimism in employment growth is higher in Singapore than in Hong Kong. In Hong Kong, 47 per cent of companies in the advertising sector stated that they would be seeking to employ more people in the first three months of 2000. Mr McCormick said: "There appears to be more faith in the Singapore government's management of its economy and this is reflected in confidence in all sectors of the economy. "Whenever the government intervenes in the market to bolster the economy, a rebound normally follows within months. In other places, a rebound would take longer."

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