TBWA Hong Kong has reorganised its top management team for the
second time in a year, following the departures of Mr Stanley Wong to
Centro Digital Enterprises and Ms Laurie Kwong to Saatchi & Saatchi.
Mr Wong was the agency's executive creative director and joint chief
executive officer with Ms Kwong.
Replacing them at the helm of the Hong Kong operation is Mr Gavin Heron,
who has been named as chairman.
He will also continue in his role as strategic planning director.
In addition, Mr Neil Ducray has been appointed as managing director,
while Mr Raymond Chau takes over as executive creative director for Hong
Kong and Greater China.
Mr Ducray was previously with Ogilvy & Mather, leading the team that
handled the regional Amex account, while Mr Chau was most recently head
of creative at O&M Hong Kong.
Meanwhile, Mr Stewart Li, formerly TBWA Lee Davis executive VP in China,
has been appointed general manager of TBWA Hong Kong.
The reorganisation at TBWA Hong Kong comes with the roll-out of a new
analytical tool that opens up strategic solutions for clients. Mr Heron
revealed that the new management structure at the agency would be
accompanied by a new style of thinking which he termed "disruption".
"Disruption is a planning tool, which is being implemented globally, and
it challenges conventions and changes paradigms in order to establish a
new brand vision for clients," he told MEDIA.
Added Mr Ducray: "We're not an agency for everyone. We're not about
wanting to be the agency with the biggest billings.
"We are looking for clients, who want 360-degree integrated solutions to
break away from the clutter and stand in a unique position among the
competition."
He stressed, however, that the disruption strategy was only for clients
who were brave enough.
"We don't want clients who just want advertising from last year with a
few changes," Mr Ducray said.
