MEDIA CAREERS: Reorganisation over at TBWA HK as joint CEOs Wong, Kwong leave

<p>TBWA Hong Kong has reorganised its top management team for the </p><p>second time in a year, following the departures of Mr Stanley Wong to </p><p>Centro Digital Enterprises and Ms Laurie Kwong to Saatchi & Saatchi. </p><p><BR><BR> </p><p>Mr Wong was the agency's executive creative director and joint chief </p><p>executive officer with Ms Kwong. </p><p><BR><BR> </p><p>Replacing them at the helm of the Hong Kong operation is Mr Gavin Heron, </p><p>who has been named as chairman. </p><p><BR><BR> </p><p>He will also continue in his role as strategic planning director. </p><p><BR><BR> </p><p>In addition, Mr Neil Ducray has been appointed as managing director, </p><p>while Mr Raymond Chau takes over as executive creative director for Hong </p><p>Kong and Greater China. </p><p><BR><BR> </p><p>Mr Ducray was previously with Ogilvy & Mather, leading the team that </p><p>handled the regional Amex account, while Mr Chau was most recently head </p><p>of creative at O&M Hong Kong. </p><p><BR><BR> </p><p>Meanwhile, Mr Stewart Li, formerly TBWA Lee Davis executive VP in China, </p><p>has been appointed general manager of TBWA Hong Kong. </p><p><BR><BR> </p><p>The reorganisation at TBWA Hong Kong comes with the roll-out of a new </p><p>analytical tool that opens up strategic solutions for clients. Mr Heron </p><p>revealed that the new management structure at the agency would be </p><p>accompanied by a new style of thinking which he termed "disruption". </p><p><BR><BR> </p><p>"Disruption is a planning tool, which is being implemented globally, and </p><p>it challenges conventions and changes paradigms in order to establish a </p><p>new brand vision for clients," he told MEDIA. </p><p><BR><BR> </p><p>Added Mr Ducray: "We're not an agency for everyone. We're not about </p><p>wanting to be the agency with the biggest billings. </p><p><BR><BR> </p><p>"We are looking for clients, who want 360-degree integrated solutions to </p><p>break away from the clutter and stand in a unique position among the </p><p>competition." </p><p><BR><BR> </p><p>He stressed, however, that the disruption strategy was only for clients </p><p>who were brave enough. </p><p><BR><BR> </p><p>"We don't want clients who just want advertising from last year with a </p><p>few changes," Mr Ducray said. </p><p><BR><BR> </p>