Media Atlas launches in Philippines

Synovate has rolled out its Media Atlas survey in the Philippines. <BR><BR> The Synovate Media Atlas will initially cover Greater Manila, spanning the ABCD socio-economic classes, and is part of a regional rollout of the survey. <BR><BR> Synovate is deploying a hybrid method designed to reach a cross-section of the target groups aged between 15 and 64 years' old. Using a combination of telephone and face-to-face interviews, the survey is designed to overcome the home security barriers often put up by better off residents.