The association aims to keep abreast of changes in the industry including advances in technology, research and consumer behaviours while developing its own research and measurement indicators to track accountability and effectivenessness among different media channels.
Chaired by Paichit Thienthong (pictured), executive consultant and former chairman of Carat Thailand, the association will also act as a point-of-contact between government agencies and local and international organizations.
The MAAT is currently working on a code of ethics and is looking to audit findings by AGB Nielsen for its 50-plus members.
We’re the process of recruiting an international auditor, TAM Media Research, to verify the data Nielsen processes. We hope to be able to help regain industry’s confidence in the way the figures are collected and reported, added Siriporn Suwiwattanakul, VP of public and member relations for MAAT.
Media association formed in Thailand
BANGKOK - Media agencies in Thailand have formed an association, the Media Agency Association of Thailand (MAAT), to raise the standards of media businesses in the country.
