MEDIA: Adkom revamps boat magazine

The company revamped the front cover of the magazine, as well as the inside of the publication, using strong visuals and white space to better define the editorial sections.

Adkom has also used high quality photography to give the bi-monthly title a "luxurious feel" in order to better reflect the subject matter.

Asia-Pacific Boating was launched in 1976 and has since become one of the most established boating magazines in the region.

Its new-look July/August issue features advertisers such as marine brands as well as luxury labels including Audemars Piguet, Aston Martin, Bentley, Breitling, Veuve Clicquot and Benetti, as well as a range of yachting ads.

The revamp also means Asia-Pacific Boating - which targets "high net worth individuals" - will be available in VIP lounges and first and business class in-flight libraries of international airlines, as well as newsstands and bookstores across the region.

According to Adkom, the magazine's readers are largely affluent consumers - current or potential boat owners and charter customers.

Asia-Pacific Boating claims a circulation of 32,000. The publisher raised the advertising rates on the back of the redesign and expanded circulation, with a full-page colour ad now priced at US$6,000.