She will lead the Sony Ericsson account as well as drive business development for GroupM’s international accounts. Goh (pictured) was most recently a director at Fremantle Media Licensing, which manages Singapore Idol.
“We are continually challenging ourselves and our clients to approach marketing challenges from a new perspective. We need people like Edith who have been at the ‘coal face’ to help create and bring the ideas to life,” said Connie Chan, MD for Global Solutions Singapore.
Meanwhile, Jacqueline Sit, formerly with Starcom Mediavest, has been appointed as a senior planner for the Singapore Airlines account.
