MEC Sponsorship, Leverage Group and Sponsorcom will be folded into the new unit, which will offer partnerships and sponsorships across broadcast, the arts, film, gaming, music, causes, celebrity endorsements and sport. An announcement has yet to be made for who will run MEC Access Asia Pacific.
"The launch of MEC Access allows us to present a consistent brand and offer across all regions, giving our clients access to expertise across all platform areas - all totally integrated within the broader MEC proposition," said Stephen Li (pictured), MEC's CEO for South and Southeast Asia.
