MEC lands Michelin China

BEIJING - MEC China has picked up Michelin China's media business as part of a US$10 million regional review, which currently also involves Malaysia.

Michelin has charged MEC with overseeing planning, interaction and trading, in a decision that sees the tyre giant formally end its relationship with OMD in China, which is understood not to have contested the pitch.

It’s not clear when a decision on the Malaysia portion of the business will be made.