Based in Shanghai, Mellows will be responsible for the management and development of Tactical Planning products for all MEC China offices. He will manage client investments across all media touch points, including strategising and identifying opportunities in traditional media and new trading routes for all clients.
In this new role, Mellows will report to Christian Guinot, president of MEC China, and work closely with GroupM Trading to get the best investment solutions for clients.
Mellows has more than 15 years of experience in media trading. He has previously worked for both Carat and OMD in the UK, and for clients such as American Express, Philips, Diageo, Royal Mail, British Gas, Virgin Group, Apple, Google Chrome, Sony Group, John Lewis Partnership and Renault Nissan. Prior to joining MEC China, he was investment director and head of TV Trading for Manning Gottlieb OMD, London.