MEC Access will advise ABS on the best platforms for their IP assets – both existing and forthcoming. MEC Access will also buy these platforms on behalf of ABS.
“This is a greenfield area and we are delighted to partner with ABSIL in this exciting venture. The partnership will begin with immediate effect”, said Rajneesh Chaturvedi, national director, MEC Access.
MEC Access was launched as a specialist division of MEC in 2008. Since then, the agency has managed a number of high profile engagement initiatives including the Citi/IPL sponsorship, the Nivea Femina/Miss India partnership, and the Hi5/King XI Punjab association.
MEC Access picks up IP business for ABSIL in India
MUMBAI - MEC Access,the entertainment, sports and partnership specialists at MEC, have been awarded the intellectual property (IP) business of ABSIL, a Times Group company.
