Kia, which will launch its Pro-dee’d three door hatch at the show, will run the campaign from mid-September across the UK, France, Germany, Italy and Spain.
The campaign will focus on MSN’s Car Channel, which will expose the brand to more than 3.5 million unique users.
Creative executions will include a series of 728x90 and 300x250 ads, with an integrated sponsorship logo and video and photo ads over the platform.
