Aiming to reach over 15 million daily commuters, the project is supported by SMRT Media in Singapore and Digital Media Group (DMG) in China.
To debut in the second half of 2009, the subway drama, A Starry Night, is expected to be screened on at least 16,452 television displays, targeting a daily 1.4 million passenger trips in Singapore and a captive audience of 14 million commuters in Beijing, Shanghai, Chongqing, Tianjing, Nanjing, Shenzhen and Hong Kong.
To debut in the second half of 2009, the subway drama, A Starry Night, is expected to be screened on at least 16,452 television displays, targeting a daily 1.4 million passenger trips in Singapore and a captive audience of 14 million commuters in Beijing, Shanghai, Chongqing, Tianjing, Nanjing, Shenzhen and Hong Kong.
The 50-part Mandarin-language series, each episode of which will be two-and-a-half minutes in duration, centres on the love story of a Singaporean singer, and a young man from Shanghai who comes to Singapore to pursue his studies and music aspirations.
Following its subway launch, the drama will be expanded into a feature film for theatrical release. Plans are also in the pipeline to bring the content online and to mobile phones and other outdoor media.
Dr Christopher Chia, MDA’s CEO, said: “Singapore’s first subway drama will be enjoyed by commuters on the go; and will also be the vehicle bringing the best of Singapore’s production capability, musical talents and picturesque locations to viewers within and beyond Singapore.”
