McKinsey's tips for marketers to tap into Indonesia's burgeoning consumerism

JAKARTA - A 200 per cent increase in the number of consumers in Indonesia by 2030 is all set to drive a 7.7 per cent increase in consumer spending each year, resulting in a US$1.1 trillion business opportunity for marketers in the country, according to a report released by McKinsey and Co.

by Byravee Iyer