Carolyn Kan, MD of M&C Saatchi Singapore, said McKenzie is the first of several senior hires. “M&C Digital is our fastest-growing offering and we’re focusing on growing it regionally,” she said.
Prior to Profero Singapore , McKenzie worked at AKQA in London and Modern Media London. As head of M&C Saatchi Digital, he will handle key accounts such as Singapore Institute of Management, Tourism Australia and the Media Development Authority. “The digital industry has become too formulaic and needs to take more risks to assure that we show return on clients’ investment,” said McKenzie.
