Newstead Techonologies is an IT products and solutions provider, while Nubox is an Apple premium reseller and operate almost 40 retail outlets between them in Singapore. Fiore, owned by Midas Marketing, has its own private label of shoes and accessories featured in its six stores in the country.
“We are looking at actively raising the profile of our consumer electronic retail brands Newstead Technologies and Nubox, as well as driving awareness of our new venture into fashion retail this year with our own fashion footwear brand, Fiore,” explained Evelyn Chua, marketing manager at Newstead Technologies.
She adds that there would be a series of marketing and PR activities such as a ‘Bid to give’ charity drive in May where notebooks will be auctioned to raise funds.
Other clients in the agency’s portfolio include Ericsson Telecommunications, RightScale and Blue Coat Systems.