McDonald's turns to humour in new India campaign

<p>NEW DELHI: McDonald's new product offering, Veg Surprise, has been </p><p>launched nationally in India with a television campaign that draws </p><p>heavily on humour. </p><p><BR><BR> </p><p>DDB's Indian venture Mudra Communications created the series of three </p><p>television spots for the fast-food chain. </p><p><BR><BR> </p><p>The campaign shows consumers taken by surprise at the price of a Veg </p><p>Surprise meal - at Rs17 (US 35 cents) - to the point where they ignore </p><p>everything else, including a prisoner on the run. </p><p><BR><BR> </p><p>In one execution, a convict runs into a man at a spot plastered with a </p><p>poster of Veg Surprise and another showing the convict's face. Both are </p><p>drawn to the McDonald's ad and end up at the same restaurant, where the </p><p>man asks the convict: "It seems I have seen you somewhere before." </p><p><BR><BR> </p><p>The Veg Surprise ads are running on Star Plus, Sony, Set Max and Star. </p><p><BR><BR> </p>