McDonald's tops TV recall ranking
<p>Being bold and weird have proven to be successful ingredients in </p><p>catching the attention of audiences, however, very few can beat the big </p><p>brand names. </p><p><BR><BR> </p><p>McDonald's, Coca-Cola and Sunday were no exception as they topped the TV </p><p>ad recall list in Hong Kong, according to Market Behaviour. </p><p><BR><BR> </p><p>Other brands which were rated highly were CTI and Yakult. </p><p><BR><BR> </p><p>Vitasoy, which was not in the 1999 top 10 list, placed eighth last year, </p><p>largely because of its innovative creative strategy, which differs from </p><p>the approach of most other FMCG brands. </p><p><BR><BR> </p><p>Nevertheless, big brands and celebrities do help overall recall. </p><p><BR><BR> </p><p>McDonald's, Coca-Cola, Park N'Shop and Wellcome will always have high </p><p>recall even if their ad campaigns were to be straight forward simply </p><p>because they are big brand names. </p><p><BR><BR> </p>