Incumbent Leo Burnett will defend the business, and pitch against Far East DDB - the Thai office of McDonald's other global network of record, as well as JWT and local agency Spa Advertising.
The move follows a change of ownership at McThai Co, McDonald's Thai operating unit.
The move follows a change of ownership at McThai Co, McDonald's Thai operating unit.
In October last year, the McDonald's franchise was acquired by cinema entrepreneur Vicha Poolvaraluck and Hester Chew, the former head of Yum Restaurants International, owner of Pizza Hut and KFC.
