A two-minute TVC has been developed by Leo Burnett Singapore and
McDonald's for the Sydney Olympic Games.
McDonald's is one of the worldwide sponsors of the Games and the TVC's
aim is to support Singapore's agenda of 'striving for sports excellence
in the new millennium'.
The commercial was produced after research conducted by Burnett found
that there were no expectations of the nation achieving Olympic success
and that many people were unaware that a Singaporean had actually won an
Olympic medal.
The ad features Tan Howe Liang, who won an Olympic silver medal for
weightlifting in the 1960 Rome Games.
The TVC was aired during the National Day celebrations on August 8. It
will also run throughout September during the Sydney Games.
The idea behind the campaign - which is supported by television and PR
events - is that "if we could do it before, we can do it again".
Directed by David Tsui, the advertising is based on Tan's life,
highlighting the hope, the endurance and self-motivation of a man who
against the odds made history for Singapore.
