McDonald's salutes Olympics for S'pore

<p>A two-minute TVC has been developed by Leo Burnett Singapore and </p><p>McDonald's for the Sydney Olympic Games. </p><p><BR><BR> </p><p>McDonald's is one of the worldwide sponsors of the Games and the TVC's </p><p>aim is to support Singapore's agenda of 'striving for sports excellence </p><p>in the new millennium'. </p><p><BR><BR> </p><p>The commercial was produced after research conducted by Burnett found </p><p>that there were no expectations of the nation achieving Olympic success </p><p>and that many people were unaware that a Singaporean had actually won an </p><p>Olympic medal. </p><p><BR><BR> </p><p>The ad features Tan Howe Liang, who won an Olympic silver medal for </p><p>weightlifting in the 1960 Rome Games. </p><p><BR><BR> </p><p>The TVC was aired during the National Day celebrations on August 8. It </p><p>will also run throughout September during the Sydney Games. </p><p><BR><BR> </p><p>The idea behind the campaign - which is supported by television and PR </p><p>events - is that "if we could do it before, we can do it again". </p><p><BR><BR> </p><p>Directed by David Tsui, the advertising is based on Tan's life, </p><p>highlighting the hope, the endurance and self-motivation of a man who </p><p>against the odds made history for Singapore. </p><p><BR><BR> </p>