Citigate Dewe Rogerson, the incumbent agency for the past 20 years, will not be taking part.
“It was a painful decision not to pitch for the business going forward. McDonald’s is a prestigious account, but business considerations override sentiments," said Elaine Lim, managing director of Citigate Singapore."
“It was a painful decision not to pitch for the business going forward. McDonald’s is a prestigious account, but business considerations override sentiments," said Elaine Lim, managing director of Citigate Singapore."
A spokesperson for the fast food chain commented: “McDonald’s Singapore has put up its PR business for a pitch, after an almost twenty year partnership with Citigate Dewe Rogerson. Through the years, its contribution to the business has been significant: srom brand-building, product launches, issues management, to CSR. Both parties have amicably decided to move on.
