McDonald's retains Crush in the Philippines

MANILA - McDonald's has re-appointed Crush Advertising to handle its 'McDonald's Champion Kids' program in the Philippines.

The programme is part of a global initiative by the fast food chain to give 300 kids the opportunity to go to the 2008 Beijing Olympics.

Meanwhile, Crush has been tasked with organising and promoting an annual Soccer Mania tour from March to April.

Barbie Ocampo, product manager of McDonald’s, said: “We look forward to another very successful Soccer Mania tour. Crush keeps giving us more than what we expect, and we cannot ask for a better partner to help promote soccer in the Philippines.”

“We are excited about using Soccer Mania to promote our very own Champion Kids program, a very important promo of McDonald’s that will send five Filipino kids to experience the Beijing Olympics first hand,” he added.