McDonald's Philippines pitch confirmed

Leo Burnett Manila has confirmed its presence in McDonald's creative review, after seven years of servicing the account. "The recent move by McDonald's to put the business up for review gives Leo Burnett Manila the opportunity to fortify its in-depth understanding of the McDonald's business and its customers. The confirmation follows reports that McDonald's approached Harrison Communications to pitch for the brief, with the agency turning down the offer due to sister agency McCann Erickson's existing relationship with key rival Jollibee (Media, October 21).