Four out of nine spots will be released during February along with print executions. The commercials feature short stories that capture insightful “love” moments of Singaporeans’ association with the American fast food chain.
Credits:
Project Lovin' McDonald's Moments
Client McDonald's Singapore
Creative agency DDB Worldwide, Singapore
Executive creative director Neil Johnson
Creative director Francis Ooi
Senior art director Russell Fong
Senior copywriter Lim Wei
Planner Wendy Ong
Media agency OMD, Singapore
Media planner Anita Yong
Production house Zhao Wei Films
Director Eric Khoo
Exposure Television, print
