Running in Korean, the campaign positions McDonald's as a dining option over the holiday which would allow women to take a relaxing break from household chores and cooking.
Shinwon Oh, account director, Burnett, said: "McDonald's is an option for (busy) people to dine at."
Media placement was handled by LG Ad.
McDonald's Korea offers CNY options
Leo Burnett has rolled out an in-store campaign for McDonald's for Chinese New Year, using mainly posters and placements in free newspapers.
