Up from third position in October's Hong Kong survey, McDonald's has scooped top spot for November with a TVC promoting its Happy Meals, with the remainder of the chart predominantly a mixture of finance and pharmaceutical brands.
Mannings and Advance Pharmaceutical came in at second and third place respectively, a positive response to step up in pharmaceutical advertising as the Hong Kong weather cools.
Phase three of DHL's 'No one knows Asia-Pacific like we do' campaign also made its mark, joining PCCW and food retailer Aji Ichiban in fifth place.
DHL's 'For Amy' spot has been airing on regional cable channels and terrestrial stations not only in Hong Kong but also Singapore, Japan, Korea, India and Thailand. It draws inspiration from an old Indian saying that every grain of rice is a person's name and the grain will, in time, make its way to its rightful owner. The spot shows the process of a piece of clothing made in India eventually making its way to the US, naturally with DHL's help, and being bought by a girl named Amy.
In 16th place is a new TVC for the recently-developed Coca-Cola website, iCoke.hk, featuring teen pop sensation Leo Ku.
The spot, developed by McCann Erickson Guangming, shows Ku drinking a Coke on a hot summer's day only to find himself inside a plummeting lift that transports him into a virtual world where he joins a pop band and battles video game monsters. Ku also provides the commercial's soundtrack.
McCann Erickson Guangming chairman and ECD Geoff Naus said: "We used a fun, dramatic device to show how easy it is for youngsters to instantly jump form everyday life into the rich, immersive excitement of iCoke.hk."
McDonald's jumps two places to take top spot in HK chart
As the fast food giant took first spot, a three-way tie took place for fifth position in the chart.
