McDonald’s China launches beef campaign amid 'pink slime' concerns

SHANGHAI - TBWA's new McDonald’s campaign touting 100% pure beef has been served in the middle of a controversy about ammonia-treated beef being used in the restaurant chain's burgers.

by Jenny Chan 陳詠欣

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now