The fast food giant has added DDB China as one of its official roster agencies in the mainland to handle its national value campaigns , a component previously handled by Leo Burnett.
Prior to the decision, only Tribal DDB worked on McDonald’s business in China — handling a slew of digital products since it secured the business in January of this year. The move sees DDB join McDonald’s other roster agencies — TBWA and Burnett.
Together, the trio form McDonald’s global creative line-up.