McDonald's asks China to 'seize the day' by seizing pancakes

CHINA - The pancake is on us, but the breakfast is on you. McDonald's gave away two million bacon-and-egg pancake vouchers yesterday in Beijing, Shanghai, Guangzhou and Shenzhen. The promotion under the proposition of seizing the day '拿下今天，从早餐开始' is really a soft sell of its higher-margin breakfast items.

by Jenny Chan 陳詠欣