McDonald's and DDB are the belle of the ball at 2012 HK Effie awards

McDonald’s and DDB become the belle of the ball at the 2012 Effie awards gala on 24 May in Hong Kong, its ‘CNY campaign: sharing the blessings with one and all’ won the Grand Effie and Gold. DDB and OMD were the top winning creative and media agencies that night. Other Golds awards went to McCann for its Coca-Cola ‘Chok! Chok! Chok!’ campaign, while TBWA\Tequila Hong Kong’s "Life interrupted - received nothing less than 4G".

by Benjamin Li