McDonald's aims to engage with Hong Kong families

HONG KONG - DDB Hong Kong has unveiled a brand engagement campaign for McDonald's that seeks to bring families back to the fast-food chain, kicking off with the first of a series of heart-felt TVCs.

by Rhandell Rubio

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now