Joshi, previously ECD of McCann Erickson India and SEA, was the creative driving force behind the agency's renowned 2006 Happydent TVC.
He also penned the lyrics for chartbusting India movie, Rang De Basanti, which was selected as India's entry for both the Golden Globes and the Oscars.
He also penned the lyrics for chartbusting India movie, Rang De Basanti, which was selected as India's entry for both the Golden Globes and the Oscars.
The Spikes will be held in Bali from 25 to 27 April.