McCann whips up a froth for Nescafe

<p>A fully-animated campaign, a first for Nescafe, was recently </p><p>produced by McCann-Erickson Philippines. </p><p><BR><BR> </p><p>The 45-second TVC introduced Nescafe Frothe, a new line of creamy, </p><p>frothy flavoured coffee mixes. </p><p><BR><BR> </p><p>Four young and modern, fun-loving characters were brought to life in the </p><p>commercial, sharing a flat, and sharing chitchat and laughter over mugs </p><p>of Nescafe Frothe. </p><p><BR><BR> </p><p>The colourful characters also appeared in a series of print ads and </p><p>weekly comic strips. </p><p><BR><BR> </p><p>The McCann team was headed by VP Aleli Villanueva, business unit </p><p>director Mon Garcia and senior account executive Janice Martinez. </p><p><BR><BR> </p><p>Three creative directors guided the creative team, namely: Jack Sotto, </p><p>Micky Domingo, and Nancy Tizon. </p><p><BR><BR> </p><p>Associate creative director Peter Acuna and producer Mayet de Garriz </p><p>pulled the project off with Daisy Estevanez and Rizzo Regis-Tangan doing </p><p>art and copy. </p><p><BR><BR> </p>