A fully-animated campaign, a first for Nescafe, was recently
produced by McCann-Erickson Philippines.
The 45-second TVC introduced Nescafe Frothe, a new line of creamy,
frothy flavoured coffee mixes.
Four young and modern, fun-loving characters were brought to life in the
commercial, sharing a flat, and sharing chitchat and laughter over mugs
of Nescafe Frothe.
The colourful characters also appeared in a series of print ads and
weekly comic strips.
The McCann team was headed by VP Aleli Villanueva, business unit
director Mon Garcia and senior account executive Janice Martinez.
Three creative directors guided the creative team, namely: Jack Sotto,
Micky Domingo, and Nancy Tizon.
Associate creative director Peter Acuna and producer Mayet de Garriz
pulled the project off with Daisy Estevanez and Rizzo Regis-Tangan doing
art and copy.
