McCann won the assignment after a credentials and strategy pitch with an undisclosed number of agencies.
McCann Erickson will handle advertising, Universal McCann media and MRM digital work for IP Group brands Whiz, Hygeine, Dance, Focus and Ivy. Pratik FCB was awarded the cleaner brand Vixol.
McCann WorldGroup president and CEO Mark Ingrouille said the win was the agency's biggest of the year.
