Prasan will be responsible for integration, operations, business development and "governmental relations". He will report to McCann WorldGroup Thailand CEO Mark Ingrouille.
"This is a critical role in WorldGroup at a critical time in our development," said Ingrouille. "We have doubled in size over the last three years. We’re looking for accelerated growth in 2007. As we grow we must not grow apart - in fact we must grow ever closer together. All cross-discipline Demand Team Leaders will henceforth report to Khun Prasan on their integrated plans."
Prasan will be replaced by Jinn Powprapai, who returns from the US after a 15 year stint working in Silicon Valley for digital and web-based direct marketing specialists including Infostreet and Chaidea, a company he founded.
