The duo will reunite with ECD Farrokh Madon (pictured) and associate CD Goh Wee Kim, who moved to McCann from BBDO in the summer (Media, 10 July). The move of Liong, an art director, is effective immediately while senior copywriter Bhattacharya will begin in January.
Both creatives worked on KFC during their tenure at BBDO before McCann won the business following a creative review (Media, 18 Oct).
“Both Parixit and KK bring with them brand knowledge of KFC, which will give the account some much needed continuity,” said Madon. “But they will also be working on other accounts to stay fresh.”
