McCann Shanghai wins Panasonic's 2012 London Olympic creative assignment
SHANGHAI - Japanese electronic giant Panasonic has chosen McCann Shanghai to handle its Olympic sponsorship duties in China. The win follows a five-way pitch against undisclosed Japanese and 4A agencies last month.
by Benjamin Li
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features